Social media content for journalism must balance news credibility with platform-native formats. An article summary that reads like a press release will not perform on LinkedIn; a tweet that over-sensationalises will not build the trust that drives subscription conversions. AI tools can produce platform-native blurbs — if prompted with the right constraints.
Platform-Specific Prompt Templates
Twitter/X: "Write a 240-character tweet summarising the key finding of this article. Use active voice, include the most surprising or consequential fact, and end with a question or call to action. Do not use hashtags." LinkedIn: "Write a 150-word LinkedIn post for this article. Open with a hook that speaks to the professional interest of [target audience]. Include the key insight in the second paragraph. Close with a question to drive comments." Newsletter: "Write a 60-word newsletter blurb for this article. Include the headline, the key fact, and a one-sentence value statement for the reader." Keep platform differences explicit in your prompts to avoid generic social copy.